EMPIRE MINDED
“don't build anything unless you can guarantee getting 1m page views in first 90 days”
“Almost every piece of startup advice is a bandaid to the underlying disease of not moving fast enough.”
“If you have a 10-year plan of how to get [somewhere], you should ask: Why can't you do this in 6 months?”
— Peter Thiel
“Stop being patient and start asking yourself, how do I accomplish my 10-year plan in 6 months? You will probably fail but you will be a lot further ahead of the person who simply accepted it was going to take 10 years.”
— Elon Musk
$1,000,000
per year
$83,333
per month
$19,230
per week
$2,739
per day
Empire Building Notes
Distribution First
- • Distribution advantage → Figure out product
- • Find your existing distribution channels
- • Identify & partner with major influencers
- • Get the Michael Jordan of your space
- • Target 1M people reach before building
Revenue Strategy
- • Reinvest first $10K into distribution
- • Turn every dollar into two dollars
- • Retain creators for consistent traffic
- • Focus on views and distribution
- • Launch when distribution is secured
SEO Domination
- • Start SEO immediately
- • Daily blog content
- • Create programmatic pages
- • Target specific domains
- • Maximize free traffic channels
Key Principles
- • Attention is everything
- • Drive traffic, things will convert
- • Product isn't automatically bad
- • Need better distribution
- • Good enough product → LAUNCH