EMPIRE MINDED

“don't build anything unless you can guarantee getting 1m page views in first 90 days”

“Almost every piece of startup advice is a bandaid to the underlying disease of not moving fast enough.”

“If you have a 10-year plan of how to get [somewhere], you should ask: Why can't you do this in 6 months?”

— Peter Thiel

“Stop being patient and start asking yourself, how do I accomplish my 10-year plan in 6 months? You will probably fail but you will be a lot further ahead of the person who simply accepted it was going to take 10 years.”

— Elon Musk

$1,000,000

per year

$83,333

per month

$19,230

per week

$2,739

per day

Empire Building Notes

Distribution First

  • • Distribution advantage → Figure out product
  • • Find your existing distribution channels
  • • Identify & partner with major influencers
  • • Get the Michael Jordan of your space
  • • Target 1M people reach before building

Revenue Strategy

  • • Reinvest first $10K into distribution
  • • Turn every dollar into two dollars
  • • Retain creators for consistent traffic
  • • Focus on views and distribution
  • • Launch when distribution is secured

SEO Domination

  • • Start SEO immediately
  • • Daily blog content
  • • Create programmatic pages
  • • Target specific domains
  • • Maximize free traffic channels

Key Principles

  • • Attention is everything
  • • Drive traffic, things will convert
  • • Product isn't automatically bad
  • • Need better distribution
  • • Good enough product → LAUNCH